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Involves a very rapidly growing retail chain that is financing itself in an unusual (and at first glance) risky fashion. In august 2002, the french retail giant carrefour sa was considering alternative currencies for raising (euro) eur750 million in the eurobond market. Implementation enhancing the store's shopping experience with this is mind, for carrefour's villeneuve la garenne hypermarket, pricer developed a retail solution with geolocalisation, mobile shopping and graphic smarttag electronic shelf labels.
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